As a blogger, you tend to naturally build a library of posts over time. Some of them are time sensitive like news or events, but many of them can hold great value that are timeless. The best term for that is evergreen content. Evergreen content is something that is always relevant or something we can constantly learn from or enjoy reading. Posts about stories, personal experiences and sharing any sort of wisdom we have is considered evergreen content. That’s the type of content the world needs to see and it allows us to become a great resource of information for others.

The value that those stories and experiences bring to others is priceless, so why do we stop sharing them?

It’s easy to brush off anything we post that just “gets old” or becomes irrelevant in our constantly moving world. Just because we have shared it a few times over the past few weeks doesn’t mean everyone has had a chance to see it or read it. There is great opportunity for new readers to still see something you wrote over a month ago. Not everyone is following your every move online. Remembering that is so important. Don’t just think that all eyes are on you all the time. Sometimes even your biggest fans miss a post. My mother even misses them from time to time. Love you mom!

Your followers and readers, just like you have normal lives. They aren’t on social media the same time you are or even the same time you schedule a post to publish or be shared. Not everyone is online during the “prime time” to share things. Sometimes you just have to keep on sharing. That includes old posts too. More specifically, the old posts that are considered evergreen content. We owe it to others to keep sharing our stories and wisdom.

How can you share old posts to reach new readers without putting too much time into it?

Before I get into the tools you can use, let’s talk about old posts you think would provide value for others.

For me, I have decided to share my photo essays from my Fragments Project, which was completed in the summer of 2013. I have over 60 photo essays that discuss the how we can take on the struggles of life and pursue a life of happiness from that project alone. The other posts I have decided to share are ones from my regular blog that discuss the same type of ideas as well as blogging tips and even some personal experiences or stories I shared. I chose things I thought had value for others regardless of time.

The most important part is to keep these posts organized somehow. With WordPress, its easy to organize these posts using categories. Luckily for me, all of my posts from my Fragments Project were already organized in the same category. It has been a little bit of work to tweak things I wanted to share from my main blog, but I have started to narrow it down manually.

What’s great about new posts you write is that you can now just add the ones you want to share with the evergreen ones right into an “evergreen” category. You can really call it whatever you want to call it. Creating a category for you evergreen content will make sharing them very easy down the road.

Now that you have organized your posts, let’s see how you can share them.

Note: These are some great plugins out there for WordPress users, if you don’t use WordPress you might have to do a little research and see what your platform offers.

Tweetily – I use this plugin myself and I love it. It’s very simple and does the job. It will randomly select a post or page and tweet it to one account. It will allow you to select which categories to share to. That’s why organizing your posts to categories is so important! If you need more than one twitter account to share to, you won’t be able to. You cannot add images to share to twitter with this either. You can choose to share the title with a link along with a few other options such as sharing frequency.

To learn more about Tweetily, click here.

 

WordPress to Buffer – If you are hoping to connect to more than just one twitter account or other social networks, this plugin is for you. If you use Buffer App you can have old posts be pushed to your buffer account through an access token. The set up for this is a little more cumbersome than Tweetily, so be prepared for some groundwork to get this plugin running. Always feel free to email the plugin developer with questions you may have.

To learn more about WordPress to Buffer, click here.

These two plugins should give you a great starting point for automating the sharing of old posts that you would consider to be evergreen content. If you know of any other great tools out there for getting this done, please share it in the comments!

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